Check out more references on: linkedin.com/in/fredrik-lenton

"If you're looking for an amazing expert in project management, that always has a smile on his face - Fredrik is the perfect fit for you! I would love to have Fredrik as a colleague again due to his extraordinary skills and experience but mostly due to his humble approach, kindness and caring for others while at the same time doing his job in an exceptional way."

"Fredrik is a very committed and goal oriented professional, animated by a can-do spirit and a natural source of energy. He combines perfectly his high commercial skills with an art of communication, that allows him to create strong selling concepts. Fredrik is a true team player, which makes him appreciated by his colleagues and peers; a great professional and a great person!"

"I have had the tremendous pleasure of working with Fredrik during many years when he was employed at Oriflame. You cannot find a more trustworthy and capable person who always gives 110% to deliver the best possible results. He combines this with an amazing personality characterized by humbleness and an ability to connect with anyone. His superb skill-set is in the areas of managing world-class branding and overall company communication both in an online and offline context. I can heartily recommend Fredrik for any position that he is deemed to be qualified for!"

IKEA Marketing & Communication in Älmhult

Description:

Project lead for 3 projects (April 2022 - January 2023) with focus on home furnishing inspiration, sustainability and safety at home. Content produced for ikea.com and social media channels.

1. Home Stories: link will be available after local market launch
2. Sustainability: https://www.ikea.com/gb/en/product-guides/sustainable-products/
3. Safety at Home: link will be available after local market launch

Role: Project Manager
References: Emma Hedin (IKEA) ‭+46 72-359 64 19 and Sofie Edelhamre (IKEA) ‭‭+46 72-352 74 69‬

Boomcom.se - a different digital community

Description: We offer something different! Boomcom is a digital community developed in Sweden for those seeking a secure digital environment, free from advertising. Here you can meet like-minded individuals in inspiring interest groups, without any distractions.Our goal is for you to feel better when you log out than when you logged in.

On our journey we have had amazing support from Hetch and Almi in Helsingborg, Sweden. Thank you!

Role: Co-Founder / Sales and Marketing
References: David Nilsson Sträng (Hetch) +46 704 232 656 and Johan Åkesson (Hetch) +46 73 096 60 27.

Global Digital Diamond Summit 2020 – Oriflame’s first ever digital business event

Description: During the spring in 2020, Oriflame had the first ever global digital business event. A two-hour show with company news, recognitions, live links and a performance by the Swedish pop-star SVEA. Over 5 000 people joined in 9 different language channels.

Role: Project Manager for content and execution.
References: Björn Jansson (Oriflame) +46 765 42 32 94, Åsa Degermark (Degermark Consulting) +46 709 86 24 90 and Richard Lindroth +46 73 080 48 80.

Gold Conference 2019 in Stockholm – 3rd place in the prestigious ‘Best Event Awards'

Description: 2200 participants from Oriflame Asia, Turkey and Africa enjoyed 6 days filled with activities in Stockholm. They experience a parade to Gröna Lund followed by a welcome party, 3 days with an Oriflame Hub in Kungsträdgården, Business Rally and 4-Seasons Gala Dinner at Radisson Waterfront. The conference was the first ever climate neutral conference in Oriflame’s history and took the third place in the prestigious international event award ‘BEA 2020’.

Role: Project Manager for branding and communication both prior and during the event.
References: Joacim Ek (Oriflame) +62 8118018916, Thomas Ekberg (Oriflame) +852 9225 8039, 
 Julia Basic (PS Occasion) +46 735 05 18 07 and Richard Lindroth (Informationsteknik) 
+46 730 80 48 80.

‘Share Your Passion’ – Oriflame’s annual sales theme 2020

Description: The annual sales theme for 2020 ‘Share Your Passion’ was developed
together with Universal Music Group. In the collaboration a theme song ‘Share your Passion’ was produced together with the Swedish pop-star SVEA. To maximise the song and theme, a music video, promotional videos with SVEA, communication materials and visual identity was created as well. 

Enjoy the song on: https://open.spotify.com/album/3dk4izGyRsNieEhZ77mY3w?si=bZFUrOiTQRqTOwARMRnj7A

Role: Project Manager and responsible for internal and external communication.
Reference: Björn Jansson (Oriflame) +46 765 42 32 94.

Oriflame’s new Success Plan and business terminology

Description: Between 2018-2020 a major refreshment was done on the communication of Oriflame’s earning opportunity and business terminology. Which means that the communication on how you earn money with Oriflame has been simplified and that the business terminology has changed to match today’s social media landscape. Majority of the work was to break down complex information and make it easy understandable and legally compliant. Final deliverables was a master reference book on 140 pages, a light version for external use, a video based e-learning and a digital version for the Oriflame site.

Role: Project Manager and responsible for communication.
Reference: Björn Jansson (Oriflame) +46 765 42 32 94.

Oriflame’s Creative Studios in Asia, Central Europe & Africa

Description: Over the years Oriflame has decentralised the creative production and I have had the opportunity to start up Creative Studio’s in Bangkok and Warsaw. Main responsibilities has been to setup the teams, produce product catalogues and sales materials for Oriflame’s independent sales consultants in Asia, Central Europe and Africa. The teams has been around 15-22 people within the positions; Art Directors, Graphic Designers, Copywriters, Print and Production Managers.

Role: Responsible for creativity, production, staff and budget.
Reference: Thomas Ekberg (Oriflame) +852 9225 8039.